Analysis of Magazine Covers - Analysis of 'Q' magazine's front cover

• Main colour scheme is white, pink, yellow and red. Which is quite girly.
• Central image, like colour scheme is girly apart from blood on girls head. It has connotations of ‘everything not being what it seems’, abuse or mis-behaving, as the girl also looks quite young and innocent.
• The masthead is instantly recognizable; A bold, white 'Q' on a red square. The house style is often revolved around the masthead as well. The masthead is also the logo for the magazine, this is another reason why it is so recognizable.
• The fonts used are mostly all sans-serif, which means that they are bold and easy to read.
• The target audience is young adults between the ages of 15 - 24 years, as the older generation would be 'put-off' reading a magazine that had a image of a young girl with blood on her head. Also the colours are quite playful and girly, which would appeal to the younger generation.
• The layout revolves around the main image, in a arch shape. It is quite simple, and makes the reader focus on the main central image.